Trademark: THE W FRAMEWORK A PRACTICAL FRAMEWORK FOR LEADERS AND CHANGE PROFESSIONALS: W WHY WAY WINS WHAT WILL KNOWING WHY THE CHANGE IS NEEDED KNOWING WHAT WILL CHANGE AND WHAT IT MEANS AT AN INDIVIDUAL LEVEL KNOWING THE WAY TO CHANGE THROUGH THE RIGHT KNOWHOW WILLING AND READY TO CHANGE UNDERSTANDING WHAT ACTIONS CONTRIBUTED TO THE CHANGE SUCCESS 2422931