Trademark: ESSENCEMEDIACOM 2320229
Word
ESSENCEMEDIACOM
ID
2320229
Trademark Type
Word
Status
Published: Under examination
Deferred
Application Date
12 May 2022

Service
Norton Rose Fulbright Australia

Goods and Services:
Class 35:
Advertising services; promotional services; marketing services; publicity services; public relations services; business research in the field of advertising media; media buying services; planning, buying and negotiating advertising and media space and time; media bidding and buying services optimised by artificial intelligence; search engine marketing services; social media strategy services for business and/or commercial purposes and marketing services; rental of advertising space; business management services; business administration services; business research, strategic planning, advisory and consultation services for others in the field of advertising, marketing, communications, social media, promotions and public relations; brand creation, positioning and strategy services; consultancy services in relation to brand strategy, brand management, customer relationship management, marketing and consumer targeting; production of advertising matter and commercials; creation of advertising campaigns; management of advertising campaigns, including quality assurance, fraud and safety checking; management and checking of advertising vendors; advertising services, namely automated campaign planning, managing and implementation; digital planning solutions in relation to advertising and marketing services using machine learning; compilation of advertisements for use as web pages on a global computer network; providing media services in the field of one-to-one advertising and marketing, namely, the planning and purchase of media time and space for direct marketing advertising; digital and online advertising and marketing services; the placement of advertising in the media; interactive marketing services; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, shareable, or viral communications channels; event marketing; organisation of exhibitions and trade fairs for commercial and advertising purposes; sales promotion services, namely, promoting the goods and services of various industries through the distribution of promotional materials and by rendering sales promotion advice; promotion of goods and services through sponsorship; organisation of promotional campaigns and related consultancy services; promotion of prize draws, competitions and customer incentives; customer relationship management services; market research and market analysis; business data analysis services; opinion polling services; analysis and study of information collected on consumer opinions and behaviour through market research and advertising studies; media research, namely, business research into the effects of different mass media on consumer opinions and behaviour, and the provision of consultancy services in connection with the utilisation of the results of media research; business research, investigation and consultancy services in the field of influencer marketing on digital platforms; statistical analysis and compilation of data relating to influencers, marketing campaigns, digital content relating to brands, and consumer behaviour, engagement and demographics; statistical analysis and review of the effectiveness of advertising campaigns; marketing studies; business trend analysis services; statistical analysis and compilation; segmentation and profiling of market data; data processing; compiling of information into databases; management of databases; provision of information, advice and consultancy relating to the aforesaid; provision of the aforesaid services online from a computer database or a global computer network.
Class 42:
Design services; product design and development; art work design and production services; industrial design services; design of packaging; styling agencies (industrial design); graphic arts designing; creation of virtual and interactive images; research and development of products for others; the provision of technological information, consultancy, research and analysis services in connection with the planning, purchasing, placement and optimisation of online, interactive, television, cable, broadband, mobile and related new media inventory and content; design and development of market research software; provision of online non-downloadable market research software; design and development of brand research and analysis software; provision of online non-downloadable software for brand research and analysis; provision of online non-downloadable software for the creation, management and implementation of brand strategy; provision of online non-downloadable software for designing, developing and implementing advertising campaigns; provision of online non-downloadable software for designing, developing and implementing social media campaigns and social media marketing; technological research in the field of social media; consulting services relating to the use of digital platforms and media in the field of advertising and marketing; provision of online non-downloadable artificial intelligence software in the field of advertising and marketing; provision of online non-downloadable software platform for use in connection with the utilisation of artificial intelligence and natural language processing pertaining to brand strategy, consumer experiences, market research, and advertising; provision of online non-downloadable software for campaign automation; provision of online non-downloadable machine learning software for use in campaign planning, management and delivery; the provision of online non-downloadable simulation software for market research, market measurement, business planning, marketing strategy; provision of online non-downloadable software that allows review, amendment and approval of artwork; providing temporary use of online applications and software tools; provision of online non-downloadable software for media management; design and development of computer software for automated planning of marketing and advertising; provision of online non-downloadable computer software for automated management and optimisation of advertising and marketing campaigns; provision of online non-downloadable computer software for automated measuring, analysis and reporting of advertising and marketing campaigns; web site design; software design and development; computer programming services; editing services for computer programs; development of computer algorithms; creating, hosting and maintenance of web sites; installing web pages on the internet for others; hosting of digital content on the internet; installation of computer software and computer programs; updating and maintenance of computer software; computer software consultancy services; computer system design and analysis; design and development of information and communications technology; development of systems for the storage of data; rental of computer software; installation, electronic storage, rental, and maintenance of application software that allows users to play and program music and entertainment-related audio, video, text and other multimedia content; computer services, namely, creating an online community for registered users to participate in discussions, get feedback from their peers, form virtual communities, and engage in social networking; design of websites and computer programs for use in connection with prize draws, competitions and customer incentives, e-commerce; computerised data storage services; database design and development; research and analysis of technical data; information, research and consultancy services relating to the aforesaid; provision of the aforesaid services online from a computer database or a global computer network.